Ever wonder why everybody in every generation likes Underoos?   What makes Underoos special is that Superman, Batman, Wonder Woman, Captain America, Spiderman illustrate an important truth. Underneath, we are more than we appear.  We all secretly believe we are becoming something new and wonderful.

Superheros have been with us since Odysseus. The characters are straight out of Greek mythology. From fairy tales to comics, true characters last for generations of children - and adults. True characters succeed across generations and media - story tellers, books, comic strips, comic books, movies, radio, television - even cereal packages.

True mythology helps  sustain our vision of what we are and will become.

-- Larry