Lawrence D. Weiss

Larry is the architect and founder of Weiss Linescale, a patented online research and development system. Over his career he created many highly usable mass-market products and services. During 20 years with Citibank first as consultant and then Head of Development for Citicorp, Larry led the creation and development of innovative consumer banking products and services now in daily use in over 50 countries.

His pioneering development work in online banking and Citibank ATM terminals in the 1970's and 80's earned the distinction "killer app". The US Postal Service Automated Postal Centers, designed by Larry's team, continued the tradition of highly usable products and services designed using Linescale.

Larry has worked both as a consultant and developing and refining Linescale with Citibank, Aetna Insurance, Priceline.com, FreshDirect, Walmart.com, United States Postal Service, 1-800-Flowers, Pitney Bowes, Kraft Foods, Cadbury Schweppes, Airborne, Lenox Hill Hospital, Lincoln Center, Kodak, JP Morgan Chase Bank, Jenny Craig, Siegel + Gale, Royal Caribbean Cruise Lines, Simon & Schuster and Marriott Hotels and Resorts.

Larry learned his trade at Pillsbury and General Foods, doing innovative marketing research, product management and product development. Among his early packaged-goods creations are Underoos Children's Underwear, Cycle Dog Food, Cocoa Pebbles and Fruity Pebbles Cereal. He continues to apply the unique product development approaches learned in packaged goods to the development of consumer products and services today. Larry has over a dozen U.S. Patents and several Patents Pending. He holds degrees in Psychology and Philosophy and Experimental Psychology from Boston University.