Larry Weiss

Larry is the founder of Linescale. Over his long career he created many highly usable mass-market products and services. As Head of the Development Division of Citibank and Citicorp, Larry led the creation and development of innovative consumer banking products and services around the world. Larry's pioneering work in developing Citibank's ATMs and online banking applications was followed by design of the Automated Postal Centers and Internet applications for the US Postal Service. Larry also contributed to design of the Priceline.com travel reservation system.

More recently Larry has focused on developing and refining the twenty marketing and advertising research applications of the Linescale Expert System, while at the same time consulting with client companies including Sonic Drive-In, Citibank, Aetna Insurance, Priceline.com, FreshDirect, Walmart.com, 1-800-Flowers, Pitney Bowes, Kraft Foods, Lenox Hill Hospital, Lincoln Center, Kodak, Chase Bank, Jenny Craig, Royal Caribbean Cruise Lines, Simon & Schuster and Marriott Hotels and Resorts.

He learned his trade at Pillsbury and General Foods, doing innovative marketing research as Marketing Research Manager for Maxwell House, then as new product development manager and product group manager. Among his varied packaged-goods creations were Underoos Children's Underwear, Cycle Dog Food and Cocoa Pebbles and Fruity Pebbles Cereal.

Larry Weiss has degrees in Psychology and Philosophy and Experimental Psychology from Boston University, and over a dozen U.S. Patents.